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A Traditional Favorite is on the Move!
February 2012 | Volume 2 | Number 2

Donuts have always been instrumental to the success of the in-store bakery. With 7.3% of sales, this category is the 5th largest contributor to total bakery volume. Several factors are influencing category growth, and since 2010, donuts have been all over top trend lists. Learn how to take advantage of the latest trends by striking a balance between longstanding sales leaders and cutting-edge donut varieties.

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