Two-thirds of your ISB dessert category sales are cakes, and a quality selection is critical to your reputation and overall success. From uniced cupcakes, cake layers and sheet cakes to individual desserts, decorated cakes and decorated cupcakes, we provide an extensive range of dessert solutions that are sure to delight.

Superior Volume, Taste & Texture
We use a higher sugar-to-flour ratio, liquid whole eggs and specialty ingredients like red cocoa and vanilla flavoring for moist cakes with a terrific flavor profile, lush texture and 0 grams trans fat per serving.

For more information about our cakes,
click here to email or call 1-800-344-4235. A Blank Canvas for Your Decorating Ideas
Maplehurst offers uniced cakes in a variety of popular flavors, including chocolate, red velvet, carrot and vanilla. Distinguish your ISB by creating signature decorated cakes from large to small. We also have based iced and fully decorated cakes available.

A Sweet Selection
Your customers can choose between 7” or 8” layers or half sheet cakes. We also sell wedding cake, seasonal and specialty cakes, and brownies with and without nuts.

Back to the top Cupcake Galore!
Choose from our selection of uniced thaw-and-finish cupcakes in standard, mini and jumbo sizes. Many favorite flavors are available, and they give you the flexibility to easily restock or change the look of your bakery case any time of day. Uniced cupcakes are perfect for fulfilling custom orders.

No One has More Ready-to-Sell Varieties
Our acquisition of Freed’s Bakery makes it possible to offer one of the largest selections of ready-to-sell cupcakes. All of our cupcakes manufactured at Freed's Bakery in Manchester, New Hampshire are produced in a peanut-free facility. Stock a range of everyday favorites, and take full advantage of seasonal demand with festive, fully finished cupcakes for Valentine’s Day, 4th of July, Fall/Halloween, Christmas and many other holidays. They can help you meet seasonal volume spikes without
adding labor.



Back to the top Elegant Individual Desserts
Simple and upscale individual desserts help your customers control portions, lower grocery bills and accommodate smaller households. They are also the ideal complement to your lunch or dinner programs to maximize impulse, high-margin sales.

Make-at-Store
We help you develop clever and innovative ideas for creating unique, premium small-sized desserts from existing uniced sheet/layer cakes, cupcakes and sheet brownies. Combined with multiple icing and decorating options, you can create a range of signature items.

Ready-to-Sell Individual Desserts
We are always on the search for innovative and on-trend bakery items, and individual desserts are the perfect, indulgent after meal treat for one, two or a family of four. And their smaller size makes them ideal for serving a range of intriguing types and a variety of flavors when entertaining. Ask about our latest on-trend items.

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